
Measuring Success: What Metrics Matter Most for Paid Media?
This guide breaks down ROAS, CTR, conversion rate, CPC, and CLTV, while offering actionable tips to simplify reporting, align data with client goals, and turn insights into growth strategies.

From Zero to Hero: How to Build Your Paid Media Portfolio to Attract Top-Tier Clients
Learn how to construct a high-impact paid media portfolio by mastering strategic planning, creative execution, and measurable results to position yourself as an expert and attract premium clients.

Launching Your Freelance Ad Management Career: A Step-by-Step Playbook
Launch your freelance ad management career with this step-by-step playbook.

The Solo Ad Manager's Guide to Work-Life Balance: Leveraging Templates to Save Time
Time-saving templates and automation strategies for solo ad managers to reclaim work-life balance and scale your freelance career.

Building Your Brand: Tips for Marketing Your New Ad Agency
Essential marketing strategies and tactics to help your new ad agency build its brand and establish its presence in the industry.

The Beginner’s Guide to Starting a Client Relationship in Paid Media
Essential tips on how to onboard new clients, set expectations, and craft an effective strategy for their paid media campaigns.